Growth grant plan to develop future

GRANT FOR FOODIES: Mansfield’s informal growers group has just been given a $30,000 government grant to investigate ways to promote the area’s produce – the growth plan will be completed by Highview Partners, owned by Mick and Rowena Ellis (pictured). PHOTOCREDIT: Greg Scullin, The Weekly Times

THE Victorian Government has provided a $30,000 grant to Mansfield’s gourmet food producers to commission a growth plan that will help them develop into the future.

A project control group has already been established, and has appointed Mick and Rowena Ellis of Highview Partners to complete the plan.

The Ellises, who own Long Lane Capers, have removed themselves from the gourmet group to alleviate any conflict of interest and will instead focus on how best to steer the growth of fellow producers from the area.

The project control group is made up of Tin Shed Cider, Murphy Fresh Tomatos, Howe’s Creek Farm, Northern Slopes Plantation, Mansfield Coffee Merchant, Mansfield Farmers Markets, the Mansfield Shire Council and the Mansfield District Business Association.

“We have had a small producer group ticking along here informally for some time,” Ms Ellis said.

“We have talked about wanting to formalise the group for some time, so that we can potentially buy in bulk and sell together – this grant will be the catalyst for us to make it more official.”


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