BOB Holland is on a one-man quest to give seniors a happier life.

“Are we giving our seniors too much quantity and not enough quality?" he asks.

“It could be argued that much is being done for our ageing population. “But are we sacrificing quantity for quality?

“What is it that old people crave most?

“What gives them the most pleasure?

“Has anyone researched this adequately?

Bob thinks not!

He recently lost his wife of more than 50 years and in the 18 months since her death, has discovered first-hand what old people, especially those who live alone like him, face.

“All the ‘services’ in the world won’t eliminate what these people feel inside,” he said, as Victoria celebrates its Seniors Festival this month.

“Loneliness, isolation, boredom and low morale are just some of the issues old people have to contend with, and all the ‘services’ in the world won’t eliminate what these people feel inside, and on a constant basis in many cases.”

Having experienced what growing old alone feels like, the former newspaper publisher - considered by many who know him as an "ideas man' - has decided to use the rest of his life to try and improve the quality of life of older people.

His "Seniors Happy Life" at www.seniorshappylife.com.au promises stories, memories, puzzles and laughs - all "to make you feel GOOD", and in large print.

His quest started late 2022.

His target group is people in their 60s, 70s and above, and especially those who have lost partners, live alone at home, or in aged care facilities.

Most of those in this group face a variety of issues in one form or another, be it health, financial, mobility, emotional and so on, and although the wide and varied services available help address some of these issues, they don’t adequately address many of the hidden feelings and emotions that older people keep inside.

Bob believes this is an area where more can be done to help old people enjoy their final years more, and this is where he’s concentrating his efforts.

Among the projects he has started or working on are:

- His "Seniors Happy Life" national monthly with cover-to-cover entertainment and no news or advertising;

- A national New Friends Network - A National Connect2day concept;

- A nationwide seniors Happy Life Café concept - a national song/anthem contest;

- A nationwide “Show Love (to old people)” campaign;

Your help is sought in getting these projects out there for comment and discussion.

More information contact: Bob Holland 0412 501 706 or email bob@seniorshappylife.com.au